On October 11, I bought a pouch at National Bookstore, SM Aura, and when I paid for it, I received a 150ml sachet of Domex. The pamphlet states, "By receiving this Domex sample, you have contributed your pledge for clean toilets!"
At the back, the following are printed:
"You are now one with us in the Domex 1M clean toilets campaign. P5 has been donated on your behalf towards support of the UNICEF sanitation program."
Apparently, Unilever, through its brand Domex, has launched the One Million Clean Toilets Movement. The campaign came to be due to the rising cases of diarrhea, the fourth leading cause of deaths among children under 5 years old. According to their study, over 90% of households in the Philippines don't realize that there are still germs in their toilet that may lead to diseases like diarrhea.
Through the One Million Clean Toilets Movement, Domex aims to educate and help Filipinos develop the habit of proper toilet hygiene and sanitation to reduce the incidence of diseases caused by germs. In partnership with UNICEF, Pilipinas Shell, Philippine Public Health Association (PPHA), and the Local Government of the City of Manila, Domex will strengthen the Filipino's capacities in the proper cleaning methods to ensure germ-free toilets.
Anyone can participate by making a pledge to clean their own toilets, effectively giving themselves and the people around them protection from germs. More than that, for every pledge received, Domex will also donate P5 to UNICEF's Sanitation Program.
Also in line with this campaign is the celebration of the World Toilet Day on November 19. It is an opportunity to give voice to the people without access to proper toilet sanitation. This year, DOmex, with the help of its partner institutions, will create Toilet Warriors to help spread the importance of proper toilet sanitation and aim to provide safe, germ-free toilets for all.
The One Million Clean Toilets movement is part of a bigger cause, the Unilever Sustainable Living Plan (Billion Better Lives Campaign) which targets to help more than 1 billion people improve their wealth and well-being by 2020.
To know more about this campaign and how you can also help save lives one toilet at a time, visit the Domex Facebook Page.
Cheers to Unilever and Domex for this noble campaign! :)
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Additional Information:
Kill Toilet Germs With The Proper Cleaner
Clean the toilet regularly using a Specialized Toilet Cleaner like Domex Toilet Bowl Cleaner instead of soap, detergents, and thin bleach.
Specialized toilet cleaners with anti-bacterial agents, are effective in destroying all known germs and viruses. Soap and detergents only lifts up soils and dirt and rinse them away with water without destroying them. Thin bleach is easily washed away after the first flush and doesn't get enough coverage without the spout.
How To Properly Clean The Toilet
1. Wear proper protective gear like rubber gloves and mask.
2. Use Domex Toilet Bowl Cleaner and gently squeeze nozzle under toilet rim in a cicular motion.
3. Allow at least 5 minutes for the product to cover the entire toilet bowl and effectively kill the germs.
4. Use a brush and scrub the toilet bowl surface from top to bottom.
5. Flush the toilet to rinse.
6. Prepare a separate solution of thick bleach in a pail of water to clean other toilet surfaces.
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